World Stamps

Stamps feature three Belgian exports: diamonds, beer and Smurfs

Apr 27, 2021, 11 AM

By Denise McCarty

Diamonds, beer and the Smurfs are making return appearances on the stamps of Belgium.

Just in 1983 and 1984 alone, Belgium honored the diamond industry on a 10-franc stamp (Scott 1155), pictured a mug of beer on a Made in Belgium stamp (Scott 1162), and showed a Smurf letter carrier on a Youth Philately stamp (1182). These subjects are represented on other Belgian stamps as well.

This time, Belgium is featuring all three on 15 stamps issued on the same day, Jan. 29.

Antwerp is considered the diamond capital of the world, a title it has held for more than 500 years. Today, approximately 80 percent of the world’s rough diamonds and 50 percent of the polished diamonds are traded through the city’s diamond district.

The new souvenir sheet honoring Belgium’s diamond sector is naturally diamond shaped as are the five stamps that are in the sheet.

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Kries Maes designed the stamps and sheet, using photographs supplied by Axel Vandeputte of the Antwerp World Diamond Center.

In a behind-the-scenes video on Belgium’s Bpost Facebook page, Maes said: “The biggest challenge is to make the diamond shine on its own, without too many special effects. It’s a round piece of stone. You have to show the evolution from rough to polished, the mapping, cutting, polishing. It was not easy to show that evolution in five stamps but I think we succeeded.”

Included in the selvage of the sheet below the words that translate to “Diamond sector” is the logo of the Kimberley Process.

According to the World Diamond Council, “The Kimberley Process is a certification system that prevents conflict diamonds from entering the legitimate diamond supply chain.”

Bpost’s security printer printed the sheet by offset, adding a glossy varnish to make the diamonds sparkle.

In 2016, the beer culture in Belgium was inscribed on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity.

UNESCO said: “Making and appreciating beer is part of the living heritage of a range of communities throughout Belgium. It plays a role in daily life, as well as festive occasions. Almost 1,500 types of beer are produced in the country using different fermentation methods.”

The new Belgian pane of five nondenominated stamps for international mail honors this recognition.  The logos of UNESCO and Intangible Cultural Heritage are shown in selvage in the lower right. Beer bottles and bubbles from the head of the beer also are depicted in the selvage.

Leen De Pooter designed the stamps and the pane. The stamps reproduce photographs representing five facets of the Belgian beer culture: craft, diversity, culture, beer and gastronomy, and the social aspect.

Belgian cartoonist Pierre Culliford (1928-92), known as Peyo, created the Smurfs in 1958, drawing his inspiration for these blue characters from trolls of Nordic fairy tales. The Smurfs received their own comic book series the following year and later starred in movies and a television series.

For the 60th anniversary of the Smurfs, Belgium issued a pane of 10 nondenominated domestic-rate stamps with five different designs featuring drawings by Culliford of Brainy Smurf, Grouchy Smurf, Smurfette, Black Smurf (who is painting himself blue), and Papa Smurf.

Myriam Voz designed the Smurf stamps, and Bpost’s security printer   printed them by offset.